Wednesday, Sep 08, 2010
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Site Design

Advanced Feature Rich CMS Driven Blogsites

Blogging tools have evolved significantly in the last few years. The evolution of blog software is one of the best ways for small businesses to easily maintain a website that is feature rich, simple to edit and search engine friendly.  I would urge anyone without a website or with an old-fashioned, static brochure site to take a good hard look at converting to a Blogsite.

I can help you marry your website and blog together to create a rich full marketing tool utilizing grassroots techniques in social media and viral marketing.

What is an Advanced Blogsite? It’s the 100% merger of a blog and a website. Blogsite are an “all in one,” easy-to-use solution that gives you complete control over your content. Because of the SEO and Social Marketing advantages, my website design services focus exclusively on Blogsites.

Professionally created CMS-driven Blogsites have all the bells and whistles and originality of a website with the added advantage of YOU being able to update your content and not having to pay a designer for simple changes. On the website side, you’ll have a static menu bar linking to your web pages (e.g. About Us, Services,  Contact Us). On the Blog side, you’ll be able to publish posts, articles, sales promotions and tips as simply as using a word processor.  If you use a Blogsite you won’t need a separate website and a separate Blog.

Search Engines love Blog content.  You will see a much quicker rise to the top than you will with a static website or a flash-driven site.  Blogsites also have the ability to create a connection with new and current customers that you just cannot achieve with a static web site.

Blogsites have REACH. By merging your content though social media, you can efficiently building your BRAND.  Choosing this methodology allows you to put your name and brand in front of your clients and future clients on a daily basis.

Blogsites take Lead Generation to actual Lead Communication. Regular blogs are fine for personal points of view.  Websites are fine if your goal is to have an online brochure of what you do available to an already established group of clients. But if you are seeking to GROW your customer base through web-marketing, you can’t beat this technology in ease of use, value and reach.

But can’t I just create my own blog for free? Yes you can! But in most cases, it will look like a FREE blog and not a congruent and professional marketing piece. It’s your brand at risk.

Pricing
When I first began designing we sites in 1996, I was paid $30,000 for the first site I ever created.  Oh, those were the days! The truth is, we didn’t have the tools then that we have now.  It took much more work to create a much less impressive web presence.

Almost all of the Blogsites I create today fall into the $500-$5000 range, and I offer monthly rates to those who need to spread out the design cost. Content Management System Training and  Basic SEO Training (search engine optimization)  is included on every Blogsite I build.  So really, the cost can be nominal but the exposure can’t be beat.

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