Training Bootcamps
I offer hands-on monthly WordPress and Social Media Classes around Atlanta and I am available to bring Classes and Discussions to your organization.
WORDPRESS BLOG WEBSITE 101
Install, Set-up, Design and Implement
(full day class)
WordPress is one of the best website and content management systems in the world. WordPress is perfectly married to the other most important aspect of being found in Google and the other search engines – Search Engine Optimization.
In my WordPress 101, you will leave the class with a designed, operational and LIVE website. We use the self hosted latest version of wordpress so that you have the freedom to expand your site to whatever you need it to be.
(prerequisites – able to turn on a computer and browse the web, able to bold text in MS-Word, able to check email and upload/download a photo)
What you need –
- A laptop with wireless internet capabilities – This is so you have everything you need bookmarked on your own machine.
- Hosting account and domain registered with Dream Host (click here to set up) This is REQUIRED so we can all install together on the same systems.
- Digital Photo of yourself (send to me at dkattel@gmail.com so I can size it)
- Written Paragraph “About You”, pre-written pages and articles in a text document or MS Word.
What will you learn in 101
- What is WordPress CMS and what can it do?
- Examples Great WordPress Design
- Secure Domain & Signup for Hosting
- Setup & Install WordPress (main & test)
- Introduction to the Dashboard
- Basic Settings
- Search and Upload New Templates/Themes
- Essential Plug-ins, Spam, SEO
- Create Content – Pages, Posts, Categories, Links
- Widgets
- Backup, Import & Export
- Create a testing environment
WORDPRESS 201
Advanced Plugins, Forms and Themes
(1/2 day class)
- Hosting Dashboard
- FTP
- Set up FeedBurner & RSS
- Set up Google Analytics
- Stock Images
- Embedding Multi-Media – Video & Flash
- Premium Templates – Overview
- Advanced Plugins
- Premium Plugins – Overview
- Adding E-Commerce
- Forms
- Formatting Widgets
WORDPRESS 301
Integrate Social Media and Analytical Reporting
(1/2 day class)
- Social Media Marketing – Overview
- Set up Auto Post to Social Media
- Twitter Tools
- Facebook Connect
- Linked In
- Buzz
- Bookmarking (dig etc)
- Creating Traffic
- Linkbacks, Pings and Trackbacks
- SEO Developer Tools
- SEO Writing with Keywords
- PPC & PPL
- 30 Days to Master Marketing on Twitter
THE SOCIAL MEDIA REVOLUTION
Introduction to Social Media
- Major differences between offline/online advertising (targeting, measuring)
- Introduction to the different types of social sites
- Why businesses should engage in Social Media (increase reach, authority and influence)
- Case studies on companies effectively leveraging social media
Web 2.0 Websites
- What Is It? and Why Should I Blog?
- Lead Generation and The Automatic Touch
- Content is King
- Topics to Blog About
Introduction to Online Advertising
- Introduction to Google Adwords
- Introduction to advertising on social networks (Facebook, LinkedIn)
Why Facebook Matters
- Intro to why Facebook is important (200m users and growing, viral)
- Facebook Fan Pages – Why create them, good examples
- Facebook Applications – Companies using them effectively (appvertisements)
- Facebook Connect – What is it, why is it important, examples
Twitter and the Importance of Real-Time
- Why is Twitter important?
- Why businesses should engage in Twitter?
- Tools to search and use Twitter
- 30 days plan to successful a Twitter Marketing Plan
Latest and Greatest of SEO
- Case studies of good SEO
- Current SEO Strategies
- Link Farming – the Good, the Bad and the Ugly
Using Web Analytics to Measuring Marketing ROI
- On site analytics – how are visitors getting to your site, what are they doing on your site
- Demo of analytics tools – Google Analytics
- How to use analytics to improve your site
- A/B Testing using Google Website Optimizer
The Future
- Industry based discussion of where the web is headed
- Social Ads, Location Based Services, Life-Streaming
